Be the star they steer by.
First Dune is a Saudi search and performance agency. Attention in this market is scattered — we give your brand a fixed point buyers navigate towards, through paid media, SEO and AEO.
Follow the star.
Travellers crossing the Empty Quarter never navigated by the dunes — dunes move. They navigated by the star. Marketing is the same: platforms shift, algorithms change, budgets rise and fall. What holds is a clear direction and a brand people can find. That is the job we take on.
Direction before distanceNew name. Old-fashioned standards.
Most agencies bolt SEO onto a social retainer. We are built the other way round: intent first, everything else in service of it.
Your next customer may never see a results page. We structure your brand so AI assistants quote it as the answer.
We take on a handful of clients at a time. The person who pitches you is the person in your ad account on Monday.
Arabic keyword research, Saudi buying habits and Vision 2030 categories — read from the inside, not imported.
Three disciplines, one direction.
Performance & paid media
Google, Meta, TikTok and Snap built around one number that matters to your business — cost per qualified lead, never impressions.
SEO & AEO
Rank in Google and get cited by AI answer engines. Technical health, Arabic and English coverage, entity and schema work, content built to be quoted.
Marketing strategy
Positioning, funnel and measurement before spend. We map where demand already exists in your category and where it has to be created.
Four weeks to a working engine.
Demand, competitors and every search your buyer already makes — in Arabic and English.
Tracking, landing pages, campaign structure and the technical base search engines need.
Weekly iteration on creative, bids and content — paid feeds organic, organic lowers paid.
One dashboard, one monthly call, plain language. You always know what the money did.
Straight answers.
Something not covered? Ask directly — you'll hear back from the person who would run your account.
Do you work on retainer or per project? +
Both. Strategy and audits are fixed-scope projects. Paid media and SEO run monthly with a three-month minimum, then rolling — no annual lock-in.
What is AEO and why does it matter now? +
Answer engine optimisation: being the source an AI assistant quotes when someone asks about your category. It needs clean structure, clear entities and content written to be extracted — work that lifts classic SEO too.
How soon will we see results? +
Paid can produce qualified leads in the first fortnight. Search compounds over three to six months. We tell you which lever we're pulling and what is realistic from it.
Do you work in Arabic? +
Yes — campaigns, keyword research and content in both Arabic and English, written by native speakers rather than translated.
Who owns the accounts and data? +
You do, always. Ad accounts, analytics, search console and every document sit under your ownership from day one.
Let's find your bearing.
Message us with a few lines about your business and the market you're chasing. You'll get a reply within two working days — from the person who would actually run your account.